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What is the Best Way to Get Leads in Local Markets?

June 7th, 2022 | Blog 7th, June at 11:23 AM


“When you are staying in the jungle you got to abide by its rule else you are thrown out anytime”. Internet is one such jungle and Google is the lion that sets the rules to be worshipped. Yes, I have used the word worshipped as you can’t displease Google if you want your internet marketing to prosper. Particularly, for local region where the competition is vast and there is lot to be won. As per recent statistics, local SEO can make up to 20 % of the internet searches, a colossal figure to ignore. So, tapping this vast potential of online lookers is of paramount importance.

Google has recently revamped it search algorithm with the launch of pigeon in the fray. So, to comply with the norms that pigeon demands is imperative for ushering in the internet marketing campaign. You might be going back to the earlier paragraph that read 20% stuff. But the herculean task stands when you have to locate the same brand in multiple locations. You can’t rule out the first past the poll concept, the person whose strategy adheres to Google’s norm will race ahead in the competition. So, the question is how to figure out the solution for this problem.

Well, there are two ways that can pave the way for your marketing strategy to stay tall and distinct in the race. After being in the search engine marketing from the last two decades, we have been rigorously experimenting with the techniques that can help folks plan out their strategies that adheres to Google’s whims and fancies. In this category, the two unprecedented approaches that can be streamlined are SAAS and Owned Subdirectory Approach!

Software –As –A- Service or also known by the acronym SAAS uses sub-domain category to rank different pages. Through this pioneering technology the local page can be displayed in the best way reading the local initials like name, address, phone data (NAP), reviews and map. As this approach wields Meta and structured data strategies, you are always a step ahead in the competition for generating local searches for your products and services.

The advantage in SAAS is that web promotion takes place outside the main website so the content won’t get exhausted even if the page disappears. So, once you design the same page all over again you can use the content again.

The Second Approach Is Owned Subsidiary Approach

In this approach the advantage the practitioners can wield is they don’t have to pay for the same work done over years. So, you get the leverage of creating your brand’s visibility in multiple locations but for that you must consider long-term SEO value, in-house or partner bandwidth, data integration procedures and budget for making the strategy materialize.

How Website Design Can Make or Break the SEO for Startups?

February 2nd, 2022 | Blog, SEO, Website Design 2nd, February at 6:39 PM

When it comes to SEO or search engine optimization, we mostly think about keywords, meta descriptions, and search engines. Sometimes, SEO individuals consider content marketing to improve their SEO efforts, but very few people prioritize website design to improve their SEO strategy. However, the truth is website design plays a crucial role to make or break your business, especially if you are a startup.

Designing your website well can impact how high you rank in Google searches. It also has a vital role in transforming your visitors into customers. So, not revamping your website and making the design SEO friendly can be missed opportunity for you. This means every startup business needs a professionally designed website if its SEO strategy is successful.

Gone are the days when business owners had to invest their time and labor in their business; now, they have an entirely new aspect: their online bottom-line. In today’s cut-throat competition, websites are one of the most significant revenue-generating channels out there. However, a site can be effective only if it is visible. But if a website is not appealing (customer-friendly), it fails to draw customers’ attention, and therefore, the customer retention rate increases.

Why Is Website Design Crucial to Startup SEO?

To simply put, SEO-friendly website design is the way to draw traffic and transform them into potential customers for a startup. It is an organic way to make a startup’s website design as effective as possible. That brings us to how a website design can really make or break SEO for startups.

  • The design determines or leaves a significant impact on how your site ranks in search engines. The more your website has an SEO-friendly website, the better it is to rank your site high. Website design also impacts your site visitor’s response as well. After all, first impression matters and no one will look at a poorly designed website.
  • A good website has much more to do than just convince the visitors. Remember, you don’t need fancy or creative designs to draw your audience’s attention. Experts recommend a simple professional design that ensures a user-friendly and easy navigation option, and of course, the design is relevant to your business.
  • With high-quality and relevant content, you have the power to convince the audience for a revisit. People often misinterpret that adding trending effects to their designs can bring a difference. But the truth is, you should always get your website design done based on the marketing strategies.
  • Effects such as sliders and parallax are trending, but these elements only distract the reader and decrease the client retention rates. Also, these effects need additional codes, which slow down the website. So, avoiding these effects can be wise.

With a website design in mind and how it can affect SEO, let’s take a look at what you should consider as a startup while designing a website so that it can pair with SEO and meet your expectation.

Take a Streamlined Approach to Website Design

The best way to ensure that your site is just what it needs to be is to partner with an SEO company on a streamlined website design. Startups especially may not need an overly complicated website design, as they are just starting. The simpler the design is, the more effective it is for you. A streamlined design will work well for your site visitors by offering them an easy-to-navigate site that will get them to the information, products, or services they are looking for.

Quick Load Times Make a Difference

The next thing to consider is the load time. Tied directly to things like a streamlined approach, a startup website with quick loading times, and effective SEO can help rank your site higher and keep people on your site longer. A visitor will never spend more than 3 to 4 seconds visiting your site and getting information about your business. If your site takes more time, they lose interest and click off your site. Having a streamlined and straightforward website design can help to improve overall load times.

Have a Focus on the Mobile Experience

According to research in the third quarter of 2021, more than 47.74% of web traffic in the United States alone came from mobile devices. So, a startup must consider a mobile-friendly approach to their websites so that they can open on any device quickly. In short, the website design should be accessible on all devices, including mobile devices like smartphones and tablets. With an optimized mobile website design, you can create an exceptionally appealing website that draws visitors’ attention and enhance their interest. Since they can access your site from their smartphone or tablet, they can search and find information about your business any time they want. Presenting visitors with a standout browsing experience makes a difference. Google also declares its algorithm ranking using a mobile-first indexing approach to rank sites. This means that Google uses the mobile version of any website to index and rank websites.

Make Use of Concise Calls to Action

Lastly, to make sure that a startup’s website design makes the most of the SEO, incorporate concise and meaningful calls to action. SEO does the work of getting visitors onto the website itself, but keeping them there is another part of the customer experience. Your SEO efforts can place your page in front of the right audience and convince people to visit your website, but that’s just the start of your audience’s customer journey. With a concise Calls to Action, a visitor gets an idea of what they will get on the particular page, what action to take next, whether signing up for a webinar, buying a product, downloading a freebie, or something else. And your visitors can’t do any of that without clicking at least one button.

A call to action should communicate something valuable or important to the customer. This can range from signing up for an email list, finding their way to helpful information, or providing a free download of some kind. A CTA is simply a way to take action and increase your revenue.

There is no denying the fact that Calls to Action play a crucial role. However, don’t get too crazy with the design of your CTAs. It is never recommended to use flashy colors or cheap effects to make your CTAs stand out. Remember, doing this can hurt your conversions because it crushes your credibility. Good website design uses fonts, colors, and visuals tailored to the content and audience, enhancing the visitors’ experience and encouraging them to take action.

Never stop improving

Last but not least, there is no word like “perfect” when it comes to creativity. Website design is much more than aesthetics. It encompasses everything from site structure to usability and other factors, so it significantly impacts your website’s SEO success. So, you should always upgrade your knowledge and increase your thirst for improving your website. Remember, there is always room for improvement. So, track your website’s performance and make changes when necessary.

If you are a startup and want to improve your business and run it successfully online, you can consult with an expert at Web Digital IT Services.

What are SEO Backlinks?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:34 PM

Backlinks, also known as incoming links or inbound links or one-way links, are the links from one website to page from another website. These backlinks are considered as Votes for a specific page. Search engines prioritize the pages with a higher number of backlinks and rank them high on relevant search terms.

The Importance of Backlinks

Backlinks are the votes from other websites. The search engines consider these votes to understand the content is valuable, credible, and useful. The more votes you get, the higher rank you achieve. Backlinks create the foundation of Google’s original algorithm or PageRank.

Since the beginning, Google has made thousands of changes to its algorithm with every update, but backlinks remain a key ranking signal. Google has also confirmed that backlinks are one of their three most important search engine ranking factors.

What Types of Backlinks are Valuable

Not all backlinks have the same importance in ranking a website high. In simpler terms, only high-quality backlinks count. A single quality backlink is more powerful than one thousand quality backlinks. As it turns out, high-quality backlinks can be a great way to help you rank higher.

The valuable backlinks are those that:

  • Come from trusted high authority sites,
  • Include your target keywords in the link’s Anchor text
  • Come from a site or page relevant to your site

What is SEO and How It Works?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:31 PM

How Can SEO Management Services Improve Your Online Presence?

SEO is an acronym that stands for Search Engine Optimization. It is the process of optimizing your website to get organic or un-paid traffic from the SERPs.

In simpler words, SEO is the process of getting traffic from the free, editorial, organic, or natural search results on the search engines. The purpose of SEO is to improve the visibility of the website in the local and organic search results.

Though the meaning of SEO seems complex due to several factors, it can greatly impact your ranking. The process of SEO is quite easier.

Google and other search engines always strive to offer the best services to their users. That means, their main aim is to deliver results on the search engine pages that are relevant to searchers’ search terms and of high quality.

To do this, search engines scan and crawl multiple websites to better understand what the site is about. This helps them to display more relevant results to those who are searching for certain topics or keywords. Search engines also scan the whole website to decide how easy it is to navigate and read, and reward user-friendly sites with higher rankings on the SERPs.

Through search engine optimization, businesses can rank their site high on the search engines for relevant keywords and phrases. By optimizing your web pages or blogs, you might get the top results on relevant searches.